To prepare students for entry level jobs or additional education in the business industry.
Benchmark 1
Introductory Concepts
Indicator 1
The student will define terms related to desktop publishing.
Indicator 2
The student will describe the functions of hardware components required for desktop publishing.
Indicator 3
The student will compare advantages and disadvantages of monitor size and screen resolution for desktop publishing.
Indicator 4
The student will compare functions and features of software used for desktop publishing.
Indicator 5
The student will label all components of the desktop.
Indicator 6
The student will identify tools in toolbars and palettes.
Indicator 7
The student will apply tools in toolbars and palettes.
Indicator 8
The student will use editing tools (e.g. copy, cut, paste).
Indicator 9
The student will access available resources to solve problems (e.g., Internet, reference manuals, help screens).
Indicator 10
The student will manage electronic files.
Indicator 11
The student will identify differences between computer platforms.
Indicator 12
The student will explain copyright issues related to desktop publishing (e.g. legal ethical).
Benchmark 2
Layout
Indicator 1
The student will set margins.
Indicator 2
The student will create columns.
Indicator 3
The student will set guttering.
Indicator 4
The student will set double-sided facing pages.
Indicator 5
The student will create master pages.
Indicator 6
The student will create, edit, and save style sheets.
Indicator 7
The student will create templates.
Indicator 8
The student will modify templates.
Indicator 9
The student will apply layering techniques in publications.
Indicator 10
The student will adjust or change color in a layout.
Indicator 11
The student will print on a preprinted form (e.g. label, business card, pamphlet).
Benchmark 3
Text
Indicator 1
The student will create a text block.
Indicator 2
The student will import text files and word processing documents into publications.
Indicator 3
The student will import charts, text, or tables from spreadsheet or database software programs into a desktop publication.
Indicator 4
The student will use text objects and associated features (e.g. word wrapping, drop caps, initial caps, sizing, color, linkage, frames).
Indicator 5
The student will adjust paragraph attributes.
Indicator 6
The student will apply tabs and indents in text blocks.
Indicator 7
The student will create a bulleted list using special characters (e.g. opening and closing quotation marks, em an en dashes).
Indicator 8
The student will proofread, edit, and revise text using standard journalistic symbols.
Benchmark 4
Typography
Indicator 1
The student will measure type in points, picas, inches, and centimeters.
Indicator 2
The student will manage a font library.
Indicator 3
The student will determine and adjust type attributes (e.g., bold, italics, underline reverse, strike through).
Indicator 4
The student will determine and apply character and word spacing (e.g., tracking, kerning, widening, horizontal scale).
Benchmark 5
Graphics
Indicator 1
The student will import graphics from various sources (e.g., software specific library, other applications, Internet).
Indicator 2
The student will manipulate graphics (e.g., resizing, cropping, scaling, rotating).
Indicator 3
The student will edit graphics (e.g., color, filters, tints).
Indicator 4
The student will create scanned files.
Indicator 5
The student will create files from a digital camera.
Indicator 6
The student will determine appropriate file formats (e.g., bmp, tif, jpeg, gif, pict, eps).
Indicator 7
The student will download graphic files from Internet.
Indicator 8
The student will apply object linking in publications.
Benchmark 6
Print Process
Indicator 1
The student will select a network printer.
Indicator 2
The student will format document for selected printer.
Indicator 3
The student will prepare desktop publishing document for export to the Internet.
Benchmark 7
Develop a Portfolio
Indicator 1
The student will explain the purpose of portfolios.
Indicator 2
The student will explain the reasons for selecting the pieces in the portfolio.
Indicator 3
The student will create a flyer with text and graphics.
Indicator 4
The student will produce an advertisement.
Indicator 5
The student will create business forms (e.g., business cards, letter head, desk notes)
Indicator 6
The student will create multipage, multicolumn documents (e.g. newsletters, magazines).
Indicator 7
The student will create brochures (single or multiple pages).
Benchmark 8
Using PhotoShop
Indicator 1
The student will demonstrate various methods of viewing images through different levels of magnification.
Indicator 2
The student will describe the importance of resolution and how it affects images.
Indicator 3
The student will name ways to get images into photocopy.
Indicator 4
The student will demonstrate various methods of selecting objects and images.
Indicator 5
The student will manipulate images.
Indicator 6
The student will use the painting tools to complete drawn images.
Indicator 7
The student will demonstrate and utilize basic image correction techniques and photo retouching.
Indicator 8
The student will utilize appropriate file formats to use within another application and for Internet use.
Benchmark 9
Production Skills
Indicator 1
The student will determine the appropriate computer program needed to produce the assignments most effectively.
Indicator 2
The student will scan photographs and manipulate images.
Indicator 3
The student will design brochures, business cards, letterheads, pamphlets, package design, postcards, and promotional items.
Indicator 4
The student will import and export files (include compression).
Benchmark 10
Web Design and Development Unit Competencies
Indicator 1
The student will create a web page.
Indicator 2
The student will organize a web page.
Indicator 3
The student will add images to pages.
Indicator 4
The student will create links.
Indicator 5
The student will add background to pages.
Indicator 6
The student will add text to pages.
Indicator 7
The student will format text on pages.
Indicator 8
The student will add image maps to pages.
Indicator 9
The student will add forms to pages.
Indicator 10
The student will create forms.
Indicator 11
The student will change text size.
Indicator 12
The student will change text formatting.
Indicator 13
The student will change fonts.
Indicator 14
The student will change selected text's colors.
Indicator 15
The student will create a marquee.
Indicator 16
The student will change marquee settings.
Indicator 17
The student will change the page title.
Indicator 18
The student will create and use frames.
Benchmark 11
Design Concepts
Indicator 1
The student will identify the audience.
Indicator 2
The student will determine and organize content of page.
Indicator 3
The student will identify and demonstrate choice of appropriate subject matter.
Indicator 4
The student will demonstrate appropriate presentation of material.
Indicator 5
The student will create easy to navigate pages.
Indicator 6
The student will create visually interesting pages.
Indicator 7
The student will demonstrate consistency in design.
Indicator 8
The student will choose appropriate graphics, graphic format and colors.
Indicator 9
The student will demonstrate appropriate integration of text and graphics.
Benchmark 12
Research and Idea Generation
Indicator 1
The student will describe the roles of Web creators.
Indicator 2
The student will define users and the information they need or want.
Indicator 3
The student will apply several different techniques to collect needed information.
Indicator 4
The student will demonstrate methods for accessing needed information.
Indicator 5
The student will research and evaluate Web sites.
Benchmark 13
Text Analysis & Composition
Indicator 1
The student will create text that contributes to affectiveness, effectiveness, and navigational efficiency.
Indicator 2
The student will apply methods of grouping information.
Indicator 3
The student will use maps, menus, and frames in Web page formatting.
Benchmark 14
Linkage Analysis & Design
Indicator 1
The student will describe the types of hyperlinks.
Indicator 2
The student will determine the appropriate number of hyperlinks to incorporate into a site.
Indicator 3
The student will create hyperlinks to internal and external pages, email, and files.
Indicator 4
The student will apply color to hyperlinks.
Indicator 5
The student will create hotspot links using graphic images.
Benchmark 15
Multi-media Analysis & Composition
Indicator 1
The student will explain the purposes multimedia serves on a Web site.
Indicator 2
The student will justify the use of a specific multimedia format.
Benchmark 16
Maintenance & Continuous Improvement
Indicator 1
The student will demonstrate the basic activities involved in maintaining and improving a site.
Indicator 2
The student will identify the reasons for maintenance and continuous improvement of a Web site.
Indicator 3
The student will explain the key roles involved in supporting a site.
Benchmark 17
Web Page Authoring Program
Indicator 1
The student will describe the difference between constructing a web page using HTML and a web page authoring program.
Indicator 2
The student will use a web page authoring program to produce a web page.
Indicator 3
The student will insert images and text.
Indicator 4
The student will insert lines, links, and anchors.
Indicator 5
The student will embed an email address on a web page.
Indicator 6
The student will view HTML source code.
Indicator 7
The student will attach an external resource to a web page.
Indicator 8
The student will upload a web page to a host site.
Benchmark 18
Media Presentation
Indicator 1
The student will demonstrate fundamental skills of digital photography including capturing, downloading and processing digital images.
Indicator 2
The student will demonstrate an awareness of digital image file saving strategies.
Indicator 3
The student will demonstrate skills of image capturing using a digital flatbed scanner.
Indicator 4
The student will present a final project.
Benchmark 19
ACADEMIC COMPETENCIES - Language Arts - Oral Communications
Indicator 1
The student will participate in group discussions for problem resolution.
Indicator 2
The student will use proper techniques to make a formal oral presentation.
Indicator 3
The student will answer questions in formal and informal situations.
Indicator 4
The student will present findings of capstone projects in a formal presentation using appropriate graphics, media, and support materials.
Benchmark 20
ACADEMIC COMPETENCIES - Language Arts - Informational Reading
Indicator 1
The student will expand scope of reading materials to include business related publications.
Indicator 2
The student will use basic research techniques.
Indicator 3
The student will use corporate vocabulary appropriate for entry-level jobs.
Indicator 4
The student will interpret business correspondence, professional articles, and supporting graphic materials.
Indicator 5
The student will interpret information from manuals, computer printouts, and electronic sources.
Indicator 6
The student will select appropriate reading method for a particular situation (e.g., skimming, scanning, speed reading, and in-depth reading).
Indicator 7
The student will analyze and synthesize from print and electronic sources for group discussions and team building activities.
Benchmark 21
ACADEMIC COMPETENCIES - Language Arts - Written Communications
Indicator 1
The student will use acceptable standards for grammar, mechanics, and word usage.
Indicator 2
The student will write coherent business correspondence, instructions, descriptions, summaries, and reports using appropriate formats.
Indicator 3
The student will apply a variety of specific proofreading techniques to identify and correct errors.
Indicator 4
The student will proofread business documents to ensure that they are clear, correct, concise, complete, consistent, and courteous.
Indicator 5
The student will write appropriate messages for specific audiences.
Indicator 6
The student will use a wide variety of references and resources (both electronic and printed) for the purpose of writing business documents.
Indicator 7
The student will write formal and informal reports using suitable format supported by appropriate graphic aids.
Indicator 8
The student will prepare industry-specific technical reports which incorporate graphic aids.
Benchmark 22
ACADEMIC COMPETENCIES - Mathematical Skills and Concepts - Operations
Indicator 1
The student will solve problems that involve whole numbers, decimals, and fractions including use of appropriate conversions when necessary (e.g., fractions to decimals or decimals to fractions).
Indicator 2
The student will solve problems that involve percents, ratios, and proportions including use of appropriate conversions when necessary (e.g. decimals to percents, percents to decimals, or ratios to percents).
Benchmark 23
ACADEMIC COMPETENCIES - Mathematical Skills and Concepts - Algebra
Indicator 1
The student will recognize, describe, and predict patterns of data.
Indicator 2
The student will apply the order of operations principle when using mathematical processes.
Benchmark 24
ACADEMIC COMPETENCIES - Mathematical Skills and Concepts - Statistics and Probability
Indicator 1
The student will construct, read, and interpret tables, charts, and graphs.
Indicator 2
The student will make inferences about data from tables, charts, and graphs.
Benchmark 25
ACADEMIC COMPETENCIES - Mathematical Skills and Concepts - Mathematical Applications
Indicator 1
The student will compute compound interest.
Indicator 2
The student will prepare a simplified amortization schedule.
Benchmark 26
ACADEMIC COMPETENCIES - Mathematical Skills and Concepts - Science and Technology
Indicator 1
The student will explain how the advancement of technology enhanced the way telecommunications have affected our lives.
Indicator 2
The student will apply futuring techniques.
Indicator 3
The student will describe positive and negative impacts of technology on the environment.
Indicator 4
The student will assess the use of laser technology in modern society.
Indicator 5
The student will explain how the principles of satellite transmission are applied to telecommunications.
Indicator 6
The student will apply scientific method to solve problems.
Benchmark 27
CAREER DEVELOPMENT SKILLS - Listening Skills
Indicator 1
The student will follow oral instructions: a. Listen for and identify key words. b. Listen for words that identify a procedure. c. Listen for steps or actions to be performed. d. Listen for clues regarding the order or sequence in which a task is performed.
Indicator 2
The student will restate or paraphrase a conversation to confirm what was said.
Indicator 3
The student will reduce barriers (or interference) that may impede effective listening.
Benchmark 28
Human Relation Skills
Indicator 1
The student will perform a self-assessment: a. Personal goals. b. Standards and values. c. Needs/Wants. d. Strengths/Weaknesses. e. Interests/talents.
Indicator 2
The student will define the term "self concept".
Indicator 3
The student will demonstrate characteristics of a positive self concept.
Indicator 4
The student will identify defense mechanisms that are used to protect self concept.
Indicator 5
The student will demonstrate interpersonal skills: a. Tact and diplomacy. b. Respect for others. c. Respect for diversity. d. Recognition of others' strengths e. Positive assertiveness. f. Positive attitude.
Benchmark 29
Decision Making / Problem Solving
Indicator 1
The student will apply the steps in the decision making process.
Indicator 2
The student will utilize problem solving skills: a. Identify the problem for resolution. b. Define critical issues. c. Analyze causes of a problem. d. Utilize research and assessment skills. e. Examine results of a problem. f. Offer solutions to a problem. g. Select a solution to a problem. h. Implement an action plan.
Benchmark 30
Teamwork
Indicator 1
The student will participate in team tasks: a. Establish team goals. b. Establish team standards. c. Receive and give information. d. Process information. e. Plan for action. f. Complete team task on time.
Indicator 2
The student will build group consensus: a. Clarify statements.b. Reconcile disputes and disagreements. c. Propose alternative plans for action. d. Respond positively to ideas and suggestions. e. Express agreement or neutrality. f. Demonstrate conflict resolution skills. g. Express disagreement diplomatically.
Benchmark 31
Resource Management
Indicator 1
The student will identify and explain the use of common supplies for a given occupational area.
Indicator 2
The student will locate information and select the materials, tools, equipment, or other resources to perform the activities needed to accomplish a specific task.
Benchmark 32
Time Management
Indicator 1
The student will identify influences on use of time.
Indicator 2
The student will set priorities or the order in which several tasks will be accomplished.
Indicator 3
The student will identify and control personal "time wasters".
Indicator 4
The student will develop strategies to overcome procrastination and meet deadlines.
Indicator 5
The student will estimate the time required to perform activities needed to accomplish a specific task.
Indicator 6
The student will create a time plan for solving a problem.
Indicator 7
The student will utilize time management strategies to reduce work and family conflicts.
Indicator 8
The student will demonstrate stress management skills.
Benchmark 33
Work Ethics
Indicator 1
The student will interpret standard workplace policies related to: a. Safety. b. Personal hygiene. c. Personal discipline (personal leave and absence).
Indicator 2
The student will apply employee rules, regulations, and policies in a given occupational area, including: a. Punctuality and dependability. b. Responsibility for position. c. Accuracy.
Indicator 3
The student will understand and value effective work ethic attitudes and behaviors such as: a. Acceptance of the job requirements. b. A willingness to take initiative with new challenges. c. Take responsibility for decisions and actions.
Indicator 4
The student will demonstrate personal characteristics that lead to job satisfaction.
Indicator 5
The student will maintain an openness to lifelong learning.
Indicator 6
The student will create a portfolio or other means that display academic and technical skills.
Benchmark 34
Career Planning
Indicator 1
The student will access and use information to develop educational and career options.
Indicator 2
The student will prepare a personal budget.
Indicator 3
The student will apply self-assessment skills to the career decision making process.
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