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Standard 1

To prepare students for entry level jobs and/or additional education in business industry.

Benchmark 1

Introduction to E-Commerce

Indicator 1

Assess the current status of e-commerce through an analysis of: a. Historical data b. Growth statistics c. Financial data d. Usage projections

Indicator 2

Appraise and rate the risks and rewards of electronic commerce.

Indicator 3

Cite the relevant elements of a valid electronic contract (including electronic signatures)

Indicator 4

Describe/utilize various electronic payment systems

Indicator 5

Describe the effect of e-commerce on the following: a. Copyright laws b. Fraud prevention c. Tariff and tax regulations

Indicator 6

Analyze the impact of e-commerce in increasing a business'' scope from domestic to international

Indicator 7

Describe the effect of e-commerce on "delivery of goods and services"

Benchmark 2

Consumer Protection

Indicator 1

Cite recent laws concerning domain name usage and trademarks

Indicator 2

Analyze potential e-commerce infringements with respect to use and re-use of personal data.

Indicator 3

Describe/utilize current consumer safeguards related to encryption products

Indicator 4

Describe/utilize filtering and block technologies to screen online information.

Benchmark 3

Electronic Marketing

Indicator 1

Compare/contrast traditional marketing techniques and e-commerce

Indicator 2

Identify innovative advertising strategies created by a web presence.

Indicator 3

Formulate strategies for building brand equity on the WEb

Indicator 4

Create and administer online surveys

Indicator 5

Utilize online focus groups

Indicator 6

Analyze secondary data

Indicator 7

Identify limitations of the Web as a branding tool

Benchmark 4

Entrepreneurship

Indicator 1

Analyze and evaluate current entrepreneurial activities through e-commerce

Indicator 2

Identify opportunities for establishing an Internet business.

Indicator 3

Describe the process for establishing a "web presence" for entrepreneurial activity

Indicator 4

Analyze the demographic and psychographic characteristics of Internet users

Indicator 5

Compare/contrast the start-up elements of traditional entrepreneurship with an e-commerce venture.

Indicator 6

Perform a marketing segmentation study (demographic and psychographic) to pinpoint/target a particular customer base

Indicator 7

Select a business model and create a consumer friendly e-commerce site.

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