To prepare students for entry level or additional education in the business industry.
Benchmark 1
Desktop Publishing (DTP) Basics
Indicator 1
The student will identify major components of DTP program (Quark/InDesign).
Indicator 2
The student will identify the benefits of DTP and a quality DTP work environment.
Indicator 3
The student will list factors to consider in selecting a DTP system.
Indicator 4
The student will identify documents that are appropriate for DTP.
Indicator 5
The student will know the basic functions and use of a mouse/pen pointing device.
Indicator 6
The student will create form of text for fliers, advertisements and/or copy.
Indicator 7
The student will demonstrate good sentence structure.
Indicator 8
The student will demonstrate proficiency in the use of punctuation and capitalization.
Indicator 9
The student will demonstrate ability to proofread text using spell check/thesaurus tools.
Indicator 10
The student will develop an awareness of ergonomics with the use of DTP scientific comparison of workers and work environment/relationships to disciplines).
Indicator 11
The student will identify DTP resources including manuals, users groups, magazines, layout/design books and software tools.
Indicator 12
The student will use a computer operations manual to accomplish specific system tasks.
Indicator 13
The student will use application software manuals.
Indicator 14
The student will perform these computer functions: a. format a disk, b. create backups, c. use the filing structure of the operating system (subdirectories or folders) to save and consolidate files.
Benchmark 2
Desktop Publishing Systems
Indicator 1
The student will identify systems that are capable of DTP.
Indicator 2
The student will identify and use different types of storage devices used in DTP.
Indicator 3
The student will identify and use input devices that can be used in DTP mouse/scanner).
Indicator 4
The student will state descriptions of the types of monitors used in DTP systems.
Indicator 5
The student will describe output quality and/or resolution of printers used in DTP.
Indicator 6
The student will use a printer and associated consumable supplies.
Indicator 7
The student will determine specific requirements for a specific software package.
Indicator 8
The student will identify and use available software support systems such as 800 numbers, local professional and university organizations, and periodicals for trouble shooting and problem solving.
Benchmark 3
Analyzing and Defining Design Problems
Indicator 1
The student will interpret and define basic design function.
Indicator 2
The student will specify physical requirements and limits of design.
Indicator 3
The student will interpret design requirements and advertising clients.
Indicator 4
The student will analyze focal point for a specific public group.
Benchmark 4
Producing Comprehensive Layouts
Indicator 1
The student will establish visual directions and specifications for newspaper page layout.
Indicator 2
The student will design rough hand-drawn layouts.
Indicator 3
The student will select type styles and placement of elements in layouts.
Indicator 4
The student will design artwork and placement of elements in layouts.
Indicator 5
The student will produce rough hand-drawn layouts.
Indicator 6
The student will produce computer generated layouts.
Indicator 7
The student will typeset copy.
Indicator 8
The student will prepare layout for presentation.
Benchmark 5
Software
Indicator 1
The student will state capabilities that word-processing software should have for DTP.
Indicator 2
The student will state capabilities that graphics software should have for DTP.
Indicator 3
The student will state capabilities that page layout software should have for DTP.
Indicator 4
The student will distinguish between types of graphic formats (paint/draw).
Indicator 5
The student will demonstrate mastery of page setup features for software applications used in DTP.
Indicator 6
The student will identify type specifications.
Indicator 7
The student will use editing features of software applications used in DTP graphics/word-processing/layout.
Indicator 8
The student will demonstrate mastery use of these DTP software features: a. columns, b. justification, c. style, e. indents, f. tool palette, g. collect for output function.
Benchmark 6
Type Selection
Indicator 1
The student will define: a. typeface, b. type style, c. font.
Indicator 2
The student will identify units of measure typically used in DTP (point size, picas, inches).
Indicator 3
The student will adjust leading, perform kerning and adjust letter spacing in a DTP document.
Indicator 4
The student will distinguish among the typefaces/fonts used in DTP Times/Georgia).
Benchmark 7
Document Design
Indicator 1
The student will identify factors used to apply principles of document design.
Indicator 2
The student will use a variety of design elements available in DTP borders/graphics/columns).
Indicator 3
The student will manipulate text to perform enhancements (start letters/drop letters/text wraps).
Indicator 4
The student will manipulate graphics to perform enhancements cropping/distorting).
Indicator 5
The student will arrange in order the steps of the design process.
Indicator 6
The student will create the following: a. flyer, b. advertisement, c. resume for graphics/publication position.
Benchmark 8
Layout
Indicator 1
The student will describe typical steps in a DTP layout process.
Indicator 2
The student will demonstrate ability to stack/layer test/graphics.
Indicator 3
The student will describe how use of document-size commands affect document output.
Indicator 4
The student will interpret proofreader''s marks in the editing process of a document.
Indicator 5
The student will match document-size commands to their correct effect on multi-page documents.
Indicator 6
The student will denote specifications for: a. flyer, advertisement, c. resume.
Indicator 7
The student will use the place function of page layout software to import text/graphic from a file.
Indicator 8
The student will identify software tools used in DTP that will allow the exporting of text from the page layout software.
Indicator 9
The student will copy-paste text/graphic, cut-paste text/graphic, move graphic within page layout.
Benchmark 9
Orientation of the Graphic Communications Industry
Indicator 1
The student will name job opportunities found within the industry.
Indicator 2
The student will describe legal restrictions on reproducing certain types of copy and art.
Indicator 3
The student will understand the implications of the copyright laws as it applies to DTP.
Indicator 4
The student will develop good work habits and attitudes.
Indicator 5
The student will demonstrate use of appropriate terminology in all production areas.
Benchmark 10
Cost Awareness and Management Functions
Indicator 1
Identify factors involved in production costs for a newspaper.
Indicator 2
The student will monitor production control system to assure jobs are produced and delivered on time.
Benchmark 11
Job Planning and Layout
Indicator 1
The student will demonstrate the use of the key steps in job planning format/style).
Indicator 2
The student will demonstrate use of design elements.
Indicator 3
The student will identify copy elements used for production of printed material.
Indicator 4
The student will demonstrate the use of graphic design principles.
Indicator 5
The student will demonstrate the use of a rough layout and comprehensive layout when planning for the production of printed material.
Indicator 6
The student will demonstrate use of printer''s system of measure.
Benchmark 12
Photography
Indicator 1
The student will discuss the theory of photography as it relates to publication enhancement.
Indicator 2
The student will identify types and speeds of film and their uses.
Indicator 3
The student will determine basic camera exposure for film.
Indicator 4
The student will demonstrate use of creative camera techniques.
Indicator 5
The student will demonstrate proper procedure for archiving and storage of negatives.
Indicator 6
The student will demonstrate procedure to scan negative.
Indicator 7
The student will identify problems and demonstrate corrective procedures associated with camera and automatic film processing operations.
Benchmark 13
Applied Communications
Indicator 1
The student will understand the mechanics of communication.
Indicator 2
The student will read workplace signs.
Indicator 3
The student will interpret symbols.
Indicator 4
The student will read machine control panels.
Indicator 5
The student will read and interpret charts/graphics.
Indicator 6
The student will fill out time sheet forms.
Indicator 7
The student will read and interpret job descriptions.
Indicator 8
The student will follow oral directions.
Indicator 9
The student will follow written directions.
Indicator 10
The student will present oral directions.
Indicator 11
The student will present written directions.
Indicator 12
The student will demonstrate interpersonal skills.
Indicator 13
The student will apply appropriate behavior.
Indicator 14
The student will apply appropriate behavior.
Indicator 15
The student will evaluate uses of time.
Indicator 16
The student will use time efficiently.
Indicator 17
The student will transfer training to new situations.
Indicator 18
The student will communicate with coworkers.
Indicator 19
The student will work effectively in groups.
Benchmark 14
Applied Mathematics
Indicator 1
The student will know units of measure.
Indicator 2
The student will identify units of measure used in newspaper production.
Indicator 3
The student will work with fractions and proportions.
Indicator 4
The student will solve problems using systems of measurement.
Indicator 5
The student will solve problems using percentages and decimals.
Indicator 6
The student will use formulas to solve problems.
Indicator 7
The student will understand use of estimations.
Benchmark 15
Job Skills
Indicator 1
The student will identify career opportunities within the newspaper industry.
Indicator 2
The student will develop sources of job leads.
Indicator 3
The student will collect and organize information.
Indicator 4
The student will develop a resume.
Indicator 5
The student will complete a job application form for a position on a newspaper staff.
Indicator 6
The student will practice interviewing techniques.
Benchmark 16
Leadership
Indicator 1
The student will understand leadership roles of the newspaper staff.
Indicator 2
The student will understand the key qualities of an effective leader.
Indicator 3
The student will demonstrate a self-awareness of strengths and weaknesses.
Indicator 4
The student will understand the value of providing time and project management delegating responsibility, and offering constructive feedback.
Indicator 5
The student will demonstrate skills involved in conducting successful meetings.
Indicator 6
The student will demonstrate skills as leaders of the newspaper staff.
Indicator 7
The students will demonstrate cooperative work as staff/team members.
Indicator 8
The student will demonstrate organizational and leadership skills appropriate to roles on the newspaper staff.
Indicator 9
The student will demonstrate skills in training and staff development for other staff members.
Indicator 10
The student will demonstrate skills in conducting staff meetings, providing agendas and follow-up instructions.
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