To prepare students for entry level or additional education in the business industry.
Benchmark 1
Sports Marketing
Indicator 1
The student will define sports marketing, and understand the importance of target markets.
Indicator 2
The student will identify sports marketing strategies.
Benchmark 2
Entertainment Marketing
Indicator 1
The student will understand why marketing must relate to the specific audience.
Indicator 2
The student will relate advances in entertainment technology to changes in distribution.
Indicator 3
The student will recognize the power of television as a marketing tool.
Benchmark 3
Recreating Marketing
Indicator 1
The student will apply the marketing mix to recreation marketing.
Indicator 2
The student will describe marketing for the travel and tourism consumer.
Benchmark 4
Marketing College Athletics
Indicator 1
The student will explain the importance of the NCAA and team rankings to college sports.
Indicator 2
The student will define market segmentation.
Indicator 3
The student will discuss the growing market surrounding women''s college athletics.
Benchmark 5
Economic Impact of College Athletics
Indicator 1
The student will understand the benefits of college sports to the home community.
Indicator 2
The student will identify benefits of sponsorship and licensing to a team.
Indicator 3
The student will explain the reasons for realignment of college conferences.
Benchmark 6
Amateur Sports
Indicator 1
The student will discuss marketing and sponsoring of amateur sports.
Indicator 2
The student will understand the economic benefits of amateur sports.
Benchmark 7
Big League Sports
Indicator 1
The student will discuss the financial impact of professional sports.
Indicator 2
The student will identify the perks associated with big league sports.
Benchmark 8
Attracting a Professional Team
Indicator 1
The student will describe the distribution process for a professional sports team.
Indicator 2
THe student will explain the process for financing a professional sports team.
Benchmark 9
Agents, Manager, and Ethics
Indicator 1
The student will understand the role of sports agents.
Indicator 2
The student will explain ways professional sports organizations and their sponsors develop an athlete''s character.
Indicator 3
The students will assess the importance of ethical behavior on an athlete''s promotional value.
Benchmark 10
Using Sports to Market Products
Indicator 1
The student will understand the enormous market for sports.
Indicator 2
The student will explain emotional ties to sports and earning power of women in sports.
Indicator 3
The student will discuss the marketing cycle.
Benchmark 11
Sponsorship
Indicator 1
The student will understand sponsor and their investments.
Indicator 2
The student will discuss prohibited sponsorship.
Benchmark 12
Promotion
Indicator 1
The student will discuss promotion and its objectives.
Indicator 2
The student will understand the tools used in promotion.
Benchmark 13
Endorsements
Indicator 1
The students will define endorsements and their restriction.
Indicator 2
The student will describe qualifications for endorsers.
Benchmark 14
Public Relations
Indicator 1
The student will discuss the importance of positive public relations for sports.
Indicator 2
The student will explain how public relations firms assist in creating favorable images.
Indicator 3
The student will evaluate how athletes can affect public perceptions.
Benchmark 15
Fans
Indicator 1
The student will list the advantages of fan clubs to both fans and athletes.
Indicator 2
The student will discuss the importance of marketing research before undertaking a licensing agreement.
Indicator 3
The student will describe successful sports licensees and sponsors.
Benchmark 16
Publishing and Speaking Engagements
Indicator 1
The student will explain how a sports figure can be successful in the lecture circuit.
Indicator 2
The student will describe the steps in the creation of popular sports books.
Benchmark 17
Community Service
Indicator 1
The student will describe the importance of charities and tournaments to the successful images of athletes and teams.
Indicator 2
The student will explain why athletes become involved with or create their own foundations.
Benchmark 18
Sports Camps
Indicator 1
The student will explain why sports celebrity camps have become increasingly popular.
Indicator 2
The student will define the importance of corporate and business contacts in the area where a sports camp will be held.
Benchmark 19
Workshops
Indicator 1
The student will define the relationship between sponsorship and interest in one-day seminars.
Indicator 2
The student will evaluate three methods of advertising workshops, and discuss the benefits of each.
Benchmark 20
Marketing Firms
Indicator 1
The student will explain the role of a sports marketing firm.
Indicator 2
The student will understand the importance of maintaining a positive image for sports owners and marketing firms.
Benchmark 21
The Global Market
Indicator 1
The student will describe sports that have become popular internationally.
Indicator 2
The student will describe ways in which sports marketing has increased international awareness of sports.
Indicator 3
The student will explain some challenges in marketing the Olympics and women''s sports.
Benchmark 22
Careers in Sports Marketing
Indicator 1
The student will identify numerous sports marketing careers.
Indicator 2
The student will describe skills and personal characteristics necessary for a career in sports marketing.
Benchmark 23
Entertainment Profits
Indicator 1
The student will explain profit and cost-cutting strategies in the motion picture industry.
Indicator 2
The student will calculate film revenue, and discuss the importance of foreign markets for movies.
Indicator 3
The student will describe financing in auto racing.
Benchmark 24
Distribution of Entertainment
Indicator 1
The student will understand the different kinds of entertainment distribution.
Indicator 2
The student will discuss promotional strategies for motion pictures.
Benchmark 25
Marketing Music and Theater
Indicator 1
The student will understand the promotion of rap music.
Indicator 2
The student will explain two kinds of theater promotion.
Indicator 3
The student will discuss the legalities of music distribution.
Benchmark 26
Awards and Annual Events
Indicator 1
The student will explain the promotional value of entertainment awards.
Indicator 2
The student will discuss ways in which entertainment is distributed.
Benchmark 27
Entertainment Marketing Careers
Indicator 1
The student will discuss the preparation needed for a career in the entertainment marketing field.
Indicator 2
The student will comprehend the skills needed for specific jobs in entertainment marketing.
Benchmark 28
Customized Entertainment
Indicator 1
The student will explain customizing entertainment products for a market segment.
Indicator 2
The student will describe customized entertainment marketing for Baby Boomers.
Benchmark 29
Entertainment Technology and Marketing
Indicator 1
The student will explain the impact of technology on entertainment.
Indicator 2
The student will describe the need for balance between privacy and marketing information.
Benchmark 30
World Entertainment Marketing
Indicator 1
The student will examine the global marketing of entertainment.
Indicator 2
The student will understand global distribution of entertainment.
Benchmark 31
Recreational Sports
Indicator 1
The student will examine marketing strategies based on changing demographics.
Indicator 2
The student will apply market information to recreational events.
Benchmark 32
Travel and Tourism
Indicator 1
The student will understand how technology has changed travel marketing.
Indicator 2
The student will comprehend the magnitude of modern travel.
Benchmark 33
Resorts and Theme Parks
Indicator 1
The student will understand the importance of partnerships between airlines and recreation destinations.
Indicator 2
The student will discuss the popularity of halls of fame as destinations.
Indicator 3
The student will explain the difference between theme parks and resorts and their marketing strategies.
Benchmark 34
Recreation Marketing Careers
Indicator 1
The student will describe careers in recreation marketing.
Indicator 2
The student will develop a recreation marketing career plan.
Benchmark 35
Promotion
Indicator 1
The student will explain the purpose of advertising.
Indicator 2
The student will understand the elements of promotion.
Benchmark 36
Marketing Research
Indicator 1
The student will define the purposes of marketing research.
Indicator 2
The student will understand the human element in marketing research.
Benchmark 37
Develop a Marketing Plan
Indicator 1
The student will comprehend the purpose of a marketing plan.
Indicator 2
The student will understand components of a strategic marketing plan.
Benchmark 38
The Bottom Line
Indicator 1
The student will comprehend the profit motive behind sports and entertainment marketing.
Indicator 2
The student will understand types of financing related to sports and entertainment marketing.
Benchmark 39
Laws and Contracts
Indicator 1
The student will understand risk management in sports and entertainment marketing.
Indicator 2
The student will recognize the importance of copyright laws.
Indicator 3
The student will discuss the need for contracts.
Benchmark 40
Unions
Indicator 1
The student will analyze the public relations impact of labor laws on sports.
Indicator 2
The student will assess the financial harm that strikes may cause to a sport.
Benchmark 41
Licensing
Indicator 1
The student will explain licensing.
Indicator 2
The students will describe the financial value of licensing sports and entertainment merchandise.
USD
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